Yuven Partners with Visit Milwaukee
Visit Milwaukee has signed a new partnership with Indy NXT by Firestone driver Yuven Sundaramoorthy to help inspire travelers to plan their summer road trips to Milwaukee and experience the city’s growing momentum firsthand.
The collaboration will debut during the weekend of June 6 to coincide with the launch of the latest Visit Milwaukee x Adidas x Shake x Summerfest shoe collaboration drop, the “What the Milwaukee” Forums, using the excitement and speed of motorsports to showcase Milwaukee as a city fueled by culture, sports, entertainment, creativity, and nonstop summer energy.
As part of the partnership, Sundaramoorthy will help promote Milwaukee as a destination where the energy of the city mirrors the energy of the racetrack: fast-moving, bold, and always pushing forward. The campaign also builds momentum leading into the return of the NTT INDYCAR SERIES to the historic Milwaukee Mile at Wisconsin State Fair Park this August.